Perception Management Managing expectations & perceptions as a black female in Corporate SA

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A story about life as a black female in Corporate SA

Written by: Irene Chikobvu

“Explain to me why on earth you found it appropriate to test assets this way??”

My manager impatiently asked, clearly very disappointed in my methods. “Well.. I..” (I’m already too terrified to say anything) ” I thought…”

Too tired to listen to my flimsy and soft spoken excuses, he impatiently cuts me off and  replies: “The problem is that you didn’t think enough, delete that rubbish and start again”

The truth is I really did think about it, I know exactly how to justify what I did and why I did it, but I simply can’t seem to sum up the courage to say anything. So I decide to just keep quiet and start again… And I’m not even sure how.

This is a common issue faced by black ​females in corporate SA. Failing to defend yourself in situations that require you to show confidence in your intelligence. Where Caucasians can easily rescue themselves with a mouth filled with intellectual vocabulary, maybe even making the manager doubt themselves, they use voices that demand attention and leave no room for interruption. We, instead, doubt ourselves and find that we end up feeling useless, almost pathetic. This inevitably affects our work ethic and our attitude towards our jobs.

Confidence issues are a reality, more so in the corporate world. You always need to sound like you know exactly what you are talking about, even when you have no idea. Remember in varsity when they repeatedly told you to “Ask questions, there’s no such thing as dumb question.” Then there was that annoying front row student who always asked questions even if it meant delaying everyone from going home? Yeah. That person. That must be you in corporate. Eager, always asking questions, challenging responses and getting into intellectual arguments.

Why? Because that’s how you manage perceptions. Perception management is a real thing in corporate, it affects how people treat you, whether they will promote you and how well they think you do your job. And you simply cannot afford to be down playing yourself if you want to be climbing corporate ladders.

That quiet, meek and obedient little black girl your mother raised you to be, who speaks exceptionally so softly because her voice box got lost in fear of all the beatings and scolding’s she endured every time she said too much to people who were​ too old for her to be speaking to in the first place. How dare she think she has an opinion? That obedient young lady who was constantly reminded that no man would marry a woman who can’t simply do what she’s told and take simple orders without asking questions. Never complaining and simply suffering in silence. All of this, so that the people in her community can look longingly at her mother and applaud her for the amazingly obedient young lady she has raised.

Unfortunately that person doesn’t fly in corporate. And it has become increasingly difficult to blame it on your background because nobody really cares why you are like that. You just simply won’t stand out, if anything, in a highly competitive and innovative environment you may even be perceived as annoying.

Even though it’s difficult to teach an old dog new tricks, i.e. Calling partners and mangers the same age as your parents by name, nevermind arguing with them over something they obviously know significantly more about. Simply doing things, because “that’s how it’s done,” is definitely not the road to success. But unfortunately, being innovative, outspoken and coming up with new ideas may not have been an integral part of your upbringing but it does play a fundamental role on how organizations perceive your potential.

You cannot afford to be silenced because you need to constantly remember that you have the right to freedom of speech. More so, you owe it to yourself to own the corporate space as much your Caucasian male counterparts. And I know it’s difficult because, naturally, you will be caught in your traditional roots – that have been vexed so deeply into your soul as your  natural hair is into the pores of your scalp – that image of the modern successful woman who quickly affirms her independence, ideals and ideas. Firmly stand by your opinion and dismisses anyone who dares to question your capabilities… that needs to be you!

And trust me, it isn’t easy shedding your skin and growing new wings. It’s painful and it takes time. You need to grow through the process: where people break you down by making you feel  stupid, where you pour your heart and soul into your work, only to still get told that it’s mediocre or “not up to standard” , where you give your best and find out that it actually isn’t enough , where you get a bad rating simply because someone doesn’t like you and there’s absolutely nothing you can do about it. Where you’re told that their conversations are always inclusive of black people but the crowd forgets that you probably have no idea what Labouqeria is.

You need to endure the process until the point where you can’t take it anymore and you reach your peak tolerance. It is at this point that I would hope that you mentally and emotionally decide that enough is enough and begin to defend yourself and fight your own battles. Your confidence eventually begins to grow because you will realise that the more you speak and break out of your shell the less likely people are to disrespect you. Fortunately, most corporates offer support systems such as Health and wellness and psychologists, which are solely up to you to utilise.

At the end of the day, it’s like survival of the fittest. You’re adapting to survive in an environment that’s very different to what you grew up knowing, if not thrive. And it truly is collateral beauty because this is where your full potential begins to manifest itself.

Written By: Irene Chikobvu














  1. Thanks for this. A battle we face daily. One of the worst things that one needs to prepare for are the wrong things you may say in your quest to be this modern, vocal and empowered woman in business. While we try as much to be correct each time we speak it does not allways happen. Pick yourself up and keep it moving!!

  2. Just because we are obedient doesn’t mean that we will experience all straight and easy paths full of fruit.

  3. Thank you for this article, I believe we need to keep having these conversations…Talking from my own experience, the fear of being labelled “the angry black woman” kept me silent many time when I felt uncomfortable, or I definitely had something to say and/or respond to. It is not just in corporate…this happens in all sectors i.e. public, academia, NPO/NGO,etc. I highly recommend Dr Dlamini’s book “Equal but different” ( which explores female leadership in Corporate South Africa both from a male & female perspective through a No. of interviews with key figures in business & politics. I felt extremely comforted by the fact that women to whom I look up to like herself and/or Phuti Mahanyele have gone through a similar journey but soldiered on. Like your article says, there is simply no other way around it…
    I also enjoyed Mbewu’s movement article on this:

  4. Wow what a beautiful article… My confidence has been very low since I started with my career, unable to raise my voice when its needed to, the only one thing that collegues and managers know me for is my work. I work hard and deliver what is expected and beyond but I am unable to stand or talk for myself and that made me to delay to climb the corporate ladder. This article is an eye opener and will implement your advises. I would have been far with my career but I was not recognized because I kept quite and become “yes sir” when it was unnecessary. I started with my new job in a new company beginning of July and is white man dominated environment. Its time that i become more confident and shine this year. I know I am capable. Thank you

    • Hi Gwen!
      I am so glad that you read this article, particularly considering the experience you have had in corporate! I am so glad that you are now at a new company and you are able to start afresh and put your newly-learned skills to the test! I wish you all the best in your career.

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