We have been obsessed with the stunning images she uploads onto her social media for some time, and we knew that we absolutely had to profile her! Meet Delicia Kasenge, a graphic designer, model, brand ambassador and blogger. Delicia is an all-round creative whose exquisite looks landed her the position of brand ambassador for South African hair care range Easy Waves, as well as the face of the popular LaJawai Hair. As a blogger and entrepreneur, Delicia describes some of the challenges she faces and what she believes is key to building a solid career below…
Full Name: Delicia Kasenge
Educational Background: St Andrews School for Girls (2007)
Vega School (2014)
Current Title/Profession: Creative/Model/Entrepreneur
Current City: Johannesburg
Delicia, aside from being a freelance graphic designer, you are also a blogger and model – having been the brand ambassador hair care brand Easy Waves and Lajawi Hair such as…. Could you give us insight into your journey, how were you able to craft such a unique career path for yourself?
The funny thing is, my path has been one big mash up of me going with my gut and believing in the small opportunities that have been presented to me. I started freelancing in my 2nd year of varsity and although it took me longer than expected to complete my degree, I think a lot of resilience and determination came out of those years and I learnt young that you can’t make a difference in this world by falling in line with everyone else. You have to be bold, take risks and accept TONS of failure.
As part of your modeling career, you have recently become an advocate for dark-skinned women in the industry, and have taken a strong stance against colourism. Aside from being a dark-skinned woman yourself, where did the motivation to stand up against the global pandemic of classifying people into the shade of their skin?
Well, I would say I’ve recently “publicized” my advocacy for dark-skinned women & people but being born this way, it’s something I’ve taken pride in. Growing up in Post-Apartheid South Africa as a dark-skinned child, you knew that much like natural hair, you weren’t favored. So you made due with comments like, “You’re so pretty, for a dark-skinned girl”, realizing that you’re dealing with uncultured minds that don’t understand the complexities of beauty and being beautiful. Like fat or thin; tall or short; dark or light; perfect or imperfect.
What do you believe has been the main factor contributing towards your career as a model & brand ambassador?
My skin and my boldness – It’s a fiery mix I tell you *laughs*
You recently started a blog, ugandansouthafrican.wordpress.com, a space to bring fourth how you experience life as a Ugandan living in South Africa – could you tell us more about the origins and behind your blog?
Well, both my parents were born and raised in Uganda – The Pearl of Africa – and left because of the dictatorship that was Idi Amin. So in December 1982, along with some family and friends, they made their lifetime move to South Africa. Growing up, the Ugandan community was very tight-knit; hosting picnics/braais and other family get-togethers ever so often. And today, even though we aren’t related by blood, we call each other cousins anyway. Ugandans are very conservative & demure people whereas South Africans are vibrant and passionate people. My blog, much like myself, is about how I’ve learnt to be vibrant but stay well grounded as a Ugandan-South African.
You work as a graphic designer by day. Tell us what attributes and characteristics are necessary for one to succeed in this field?
As a creative, there’s no one-way to succeed because everyone’s creativity is expressed and developed differently. So I think the most important things to remember are to stay inspired; be resilient and keep up-to-date on current trends and technologies.
As a creative, what have been some of your biggest challenges, and how have you overcome them?
I think one of the biggest challenges is getting remunerated for your hard work. There’s this accepted mentality of the ‘Starving artist’ or ‘over-worked and under-paid’. This limits your personal growth and independence outside of the working world. People don’t take design seriously. Not even your friends or your family: “Friend, please can you help me design an invite quickly?” – on the house of course!
Advice for aspiring creatives?
Be yourself. Do what you love. Collaborate.
Morning or night? Morning
If you could have lunch with any woman, who would it be and what would you order? Rihanna. I would order a pizza to share.
I wish I knew how to… SEW!!!
South Africa is… alive with possiblity.
Worst money mistake… was my Virgin Active 2 year gym contract! LOL!
Best investment… was starting my blog!