Meet Beauty Vlogger and health enthusiast, Minky Mothabela. As the Creator of the recently-launched beauty channel The Glam Guide – a YouTube platform dedicated to beauty, health and all things aesthetics – Minky is passionate about business, entrepreneurship and turning your leisurely pursuits into fully-fledged business ventures. The Glam Guide is a sleek, clean and informative channel focused on makeup artistry and health for students and young professionals alike. Read below as Minky opens up about the dedication required to be a beauty vlogger, offers beauty tips to young professionals and shares the importance of hard work…
Full name: Minky Mothabela
Current title/company: Creator of The Glam Guide
Educational background: Diploma in Business, Currently in final year of Accounting degree
Current city: Johannesburg
Minky, you currently run The Glam Guide – a newly-launched YouTube Channel focused on beauty and health. Tell us about the journey to starting this site – was this something you’ve always wanted to do?
Yes, YouTube is something I have had my eye on for a while. When I first started watching YouTube, which was a few years ago, I didn’t think then that this was a possible career path. When The Glam Guide was conceptualized, there were initially 2 of us – myself and my friend Loretta. Unfortunately, the duo was short lived. We had different priorities. I wanted to focus on beauty and she already has an online clothing store that she wanted to focus on. From a business and a creative stand point, I could never fault her. We are creators and we just wanted to focus on our individual crafts and be the best that we can be. From then, TGG (The Glam Guide) was a one man show.
YouTube Channels have gained immense popularity abroad and are gaining moderate traction here in South Africa. Do you think that through the use of the platform, you have positioned yourself in a way that your work can be widely received by many?
Definitely. It’s mind blowing to know how many people are on YouTube on a daily basis and to be on that platform! You are reaching so many people of all ages, races, genders, nationalities…the list goes on! And to possibly be able to create an impact in all these peoples lives? It’s truly amazing.
The young, professional women of today are certainly concerned with their looks and being well-rounded individuals – how do you believe one’s perception of beauty changes as they go from being a student, to becoming a professional and what beauty lessons would you give young women in corporate?
Most definitely! When you are younger (in high school or starting university etc) your views of what beauty is depends on what is in your immediate environment. Because we are in the tech age, social media has become the new immediate environment. What people see on Instagram and Facebook etc has become the new beauty ideal. I believe as you get older and you begin to find yourself, you get to a stage where you become more aware of yourself and you are not as easily influenced. Beauty advice I would give to young women in corporate: take care of yourself. Eat well. SLEEP! It is all about balance and if you feel good on the inside you will most certainly look good on the outside. Finally, you are your own brand and therefore if you look good, are well groomed, look more put together, your brand will be taken a lot more seriously.
What makes a woman beautiful?
Her heart. And that is obviously a very corny answer but it is the truth. There is nothing uglier than a pretty face and perfect body housing a blackened soul. Also, well maintained nails and feet don’t hurt either. It shows that you care about the little things.
What do you believe the South African beauty industry needs?
Less celebrities and models endorsing products that are meant for the average woman. No shade [offence] to celebrities – my word, I would love to endorse Garnier one day laughs – but we just need more campaigns that are relatable to the average everyday woman that doesn’t have a complete glam squad at their disposal.
As a beauty vlogger, what have been your biggest challenges and how have you overcome them?
Not being taken seriously. Many people think that what I do is frivolous. And sure enough, it’s makeup and fashion and the like – but to me it’s also a place to escape the daily stresses of life. And if you can learn to highlight and contour your face as part of your escapism, then I don’t see who I’m hurting. I’ve decided to pay no attention to naysayers and keep my head up! Because even though there are people waiting for my downfall, there are even more supporting me and those are the ones I look to for strength.
Take us through the typical behind-the-scenes of making a YouTube tutorial. How much time do you spend on average when creating content?
It’s a lot of planning. First I need to decide what I’m filming. My subscribers (whom I love to call my Glammies) will let me know on Instagram or YouTube what videos they would like to see. If it’s a makeup tutorial, then I pick out all the products that I’ll be using the night before. This is important because I have to make sure that I have a good rotation of makeup going so as to not use the same products in every tutorial. Then when it’s time to film I set up my camera, make sure my battery is charged, make sure there’s space on my memory card. Then I set up my lighting equipment and prep my skin for makeup. At that point, the hard work is only about to begin! Once I’m done filming the tutorials I import all the footage onto my computer, review it all to see if it came out well and then I start editing which can take me anywhere between 2 to 6 hours depending on the length and intricacy of the video. It can take me anywhere from 20 minutes to 3 hours to film a video depending on what I’m filming, so it’s basically an entire day’s work!
Tips and advice for upcoming beauty vloggers?
Be yourself. Be patient with yourself. Understand that you’re still learning and its okay to not be perfect. Be consistent.
Morning or night? Night definitely. I’m not a morning person at all!
If you could have lunch with any woman, who would it be and what would you order?
Victoria Beckham without a doubt. She is everything! We’d go to a Greek restaurant because I could eat Greek food all day, EVERY. SINGLE. DAY. And we would talk about everything from picking baby names to running empires while we munch on pita bread and olive tapenade.
I wish I knew how to… Keep my mouth shut at times.
African women are… Wonderfully created
South Africa is… In need of a serious intervention
Worst money mistake… Thinking that investing your money isn’t necessary or you’re too young to invest. Every millennial woman needs to learn how to make money while she sleeps!
Best investment… My filming equipment and a great designer handbag that can transition from day to night
Motivation in 3 words… Keep it moving. If something isn’t for you, be it a job or relationship, keep it moving. If you fail at something…keep it moving. Don’t stand in one place too long. Your passion to hustle is your greatest asset.
Connect With Minky: